Overall reviews for the Evernote app are on the positive side in the most part - we all know they’ve been ticking the right boxes for at least some people with certain features, so expectations remain high for new users. However, the rebrand and the new chief seem to have displayed a bit of a positive change of direction, so let’s see how it stacks up - is it still worth including in your working arsenal of tools and services or is it just a waste of time? Does it work for its audience? These public statements were indicative of the struggles Evernote was going through as a brand and this came to light when it had to let 15% of its workforce go and lost some top executives, too. ![]() “We exist to help you focus on what matters most,” Small’s predecessor, Chris O’Neill, insisted only weeks prior after the rebrand, illustrating that the productivity app certainly wasn’t helping people focus on what matters most. The company carried out a rebrand in August 2018 in an attempt to refocus itself as a service and a new CEO, Ian Small, who took the hot seat in October, has publicly acknowledged the issues he needs to address this year to get things back on track - and not just from a UX and UI design perspective. ![]() ![]() It’s fair to say that the note-taking Evernote app has been through the mill in recent times.
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